Size of market
$
199
Per year is the average U.S. Household spending on OTC products
19
%
Adults use OTC medicines as a first response to minor ailments
19
milion
PEOPLE
The availability of OTC medicines — off the shelf, without a prescription — provides symptomatic relief for an estimated 60 million people who otherwise would not seek treatment.
1
bilion
Retail trips are made annually to purchase OTC products (source: IRI, 2015)
1
TRIP A YEAR
Make U.S. Consumers to purchase OTC products.
They only visit doctors, on average, three times a year
- While there are approximately 54,000 pharmacies in the United States, there are more than 750,000 retail outlets that sell OTC products.
- OTC medicines provide access 24/7 to conveniently available healthcare options for busy families and caregivers.
OTC Medicines Empower Consumers
19
%
of U.S. adults believe OTC medicines make it easy for individuals to care for minor medical ailments.
19
%
of U.S. adults prefer to treat their minor ailments with OTC medicines before seeking professional care.
19
%
of U.S. parents prefer to treat their children’s minor ailments with an OTC medicine before seeking professional care.
70 – 90%
of all illness episodes are addressed with self-treatment.
19
milion
consumers have avoided missing work, school, or other scheduled appointments due to illness because they had access to OTC cough medicines to alleviate their symptoms (based on census data).
OTC medicines empower individuals and families to meet their everyday healthcare needs.
OTC Medicines Affordability
- OTC medicines provide affordable treatment options for both consumers and the U.S. healthcare system.
- The availability of OTC medicines creates significant value for the U.S. healthcare system:
- $146 billion in annual savings relative to alternatives.
- $94.8 billion in clinical cost savings (avoided doctor’s office visits and diagnostic testing); and
- $51.6 billion in drug cost savings (lower priced OTCs versus higher priced prescription medicines).
- By keeping the American workforce healthy and at work, OTC medicines offer $34 billion in potential productivity benefits from avoided doctor’s office visits and time not having to be away from work for medical appointments.
- Consumers and taxpayers could save $5.2 billion annually if half of the unnecessary visits to primary care physicians were avoided by more self-care, including greater use of OTC medicines.
- 86% of U.S. adults believe responsible OTC medicine use helps lower healthcare costs for people like them.
- For every dollar spent on OTC medicines, the U.S. healthcare system saves more than seven dollars.
Consumers Trust OTC Medicines
- OTC medicines are a trusted first-line of defense for healthcare providers and consumers alike.
- For a range of illnesses, 8 in 10 consumers use OTC medicines to relieve their symptoms without having to see a healthcare professional.
- 92% of physicians believe OTC medicines are effective, and 91% believe these medicines are safe.
- 87% of physicians believe OTC medicines are an important part of overall healthcare.
- 89% of consumers believe OTC medicines are an important part of their overall family healthcare.
- Consumers depend on OTC cough medicines as a first-response to relieve cough symptoms for themselves and their children: Two-thirds (66%) of surveyed adults and 70% of surveyed parents rely on OTC cough medicines to treat their own and their children’s symptoms.
Problem definition
People are taking pills with water.
Still, the pills are sold separately from water.
Bottled market in USA
Problem solution
Let's merge the pills and water into one product!
A product that retains logistical packaging standards (Vidin, width, volume), which is why we do not have to introduce a new production line
Product that retains standard tablet forms and therefore we do not have to introduce a new product line
A product that we can produce in collaboration with just one specialized partner
Product requiring investment in only one product line appendix
A product that will make our company different and more recognizable on the market
A product that will show how we take care of our customers in their daily lifestyle.
A product that can generate higher income on a smaller number of sold units.
Problem solution
Let's merge the pills and water into one product!
A product that retains logistical packaging standards (Vidin, width, volume), which is why we do not have to introduce a new production line
Product that retains standard tablet forms and therefore we do not have to introduce a new product line
A product that we can produce in collaboration with just one specialized partner
Product requiring investment in only one product line appendix
A product that will make our company different and more recognizable on the market
A product that will show how we take care of our customers in their daily lifestyle.
A product that can generate higher income on a smaller number of sold units.
Medicaments and water. When you need, and where you need.
